Affluent Buyers Drive Houston Luxury Home Demand

Across Houston, single-family sales from $300K to $800K stayed flat or weakened yearly, while homes above $800K posted sales ↑~9% overall recently.
At the top end, Houston homes priced above $1M saw sales expand ~18% in the current year, showing affluent demand remains notably resilient.
Houston developers responded by planning more high-end inventory, and >12 master-planned communities now offer floor plans priced above $900K for buyers today.
One Houston-area community is adding ~250 homes, with half planned on larger lots and prices from $600K to $1M for buyers seeking space.
Even with luxury momentum, Houston's avg. newly built home still costs ~$410K, highlighting how builders are broadening options above traditional midrange price points.