{"id":172,"date":"2026-10-21T16:00:00","date_gmt":"2026-10-21T16:00:00","guid":{"rendered":"https:\/\/www.heitzteam.com\/blog\/?p=172"},"modified":"2026-10-21T16:00:00","modified_gmt":"2026-10-21T16:00:00","slug":"new-homes-compete-below-resale-prices","status":"publish","type":"post","link":"https:\/\/www.heitzteam.com\/blog\/2026\/10\/21\/new-homes-compete-below-resale-prices\/","title":{"rendered":"New Homes Compete Below Resale Prices"},"content":{"rendered":"<div class=\"video-zmyer\">\n<div class=\"video-frame-zmyer\">\n        <iframe loading=\"lazy\" width=\"640\" height=\"640\" src=\"https:\/\/www.roomvu.com\/agent\/embed\/tami-heitzwebel\/builder-incentives-reverse-remotion-videos-ea3c\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><br \/>\n        <\/iframe>\n    <\/div>\n<div class=\"video-description-zmyer\">\n<p>It&#039;s interesting to see how builder incentives are reshaping the landscape for buyers\u2014nationally, we&#039;re now seeing new homes sometimes list below resale prices per square foot. This shift is all about supply: while many homeowners are staying put and keeping resale inventory tight, builders are motivated to move their completed homes, often with enticing incentives. For years, new construction came with a premium, but that pattern has flipped in many markets as builders adjust pricing and offer more value. If you\u2019re considering buying, remember\u2014your strongest negotiation leverage is typically in areas where builders have a healthy inventory. In spots where new construction is limited, resale sellers may still have the advantage. As permitting and construction trends unfold, these dynamics could keep evolving, so it\u2019s important to stay informed. Our team\u2019s local expertise and commitment to personalized service means we\u2019re always watching these shifts\u2014ready to help you weigh your options and make the best move for your next chapter.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It&#039;s interesting to see how builder incentives are reshaping the landscape for buyers\u2014nationally, we&#039;re now seeing new homes sometimes list below resale prices per square foot. This shift is all about supply: while many homeowners are staying put and keeping resale inventory tight, builders are motivated to move their completed homes, often with enticing incentives. [&hellip;]<\/p>\n","protected":false},"author":158,"featured_media":173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-posts"],"_links":{"self":[{"href":"https:\/\/www.heitzteam.com\/blog\/wp-json\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heitzteam.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heitzteam.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heitzteam.com\/blog\/wp-json\/wp\/v2\/users\/158"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heitzteam.com\/blog\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":1,"href":"https:\/\/www.heitzteam.com\/blog\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"predecessor-version":[{"id":174,"href":"https:\/\/www.heitzteam.com\/blog\/wp-json\/wp\/v2\/posts\/172\/revisions\/174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heitzteam.com\/blog\/wp-json\/wp\/v2\/media\/173"}],"wp:attachment":[{"href":"https:\/\/www.heitzteam.com\/blog\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heitzteam.com\/blog\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heitzteam.com\/blog\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}